Ads on Lock Screen / Special Offers
Amazon Kindle
Severity: MinorWhat Does This Error Mean?
Ads on the Kindle lock screen are called Special Offers — they are the reason the Kindle was cheaper. You can remove them by paying a one-time fee ($20) through Amazon's website or settings.
Affected Models
- Kindle Paperwhite (with Special Offers)
- Kindle Basic (with Special Offers)
- Kindle Scribe (with Special Offers)
Common Causes
- Kindle purchased as With Special Offers model (cheaper price)
- This is intentional — not an error
How to Fix It
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Remove via Amazon website.
Go to amazon.com > Account > Content & Devices > Devices. Select your Kindle > Under Special Offers, click Remove — pay the $20 fee.
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Or contact Amazon customer service.
Some users report Amazon removing ads for free if you ask nicely via chat. This is not guaranteed but worth trying.
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Alternatively: buy the ad-free version next time.
When purchasing a Kindle, the Without Special Offers option costs $20 more. It is the same device without lock screen ads.
Frequently Asked Questions
Do ads appear while reading?
No. Ads only appear on the lock screen and at the bottom of the home screen. They never interrupt your reading.
Can I remove ads for free?
Not officially. Amazon charges $20 to remove them. Some users have had success asking customer service to remove them for free, but it depends on the representative.